Rivian is an American startup company just launched an upscale, R1S three-row electric SUV. Starting at $70,000 before the federal tax credit, the R1S is priced like a luxury SUV. It gets a claimed 300-400 mile range, depending on various battery sizes. Rivian also claims 0-60 mph acceleration in a brisk 3 seconds, and traction that adjusts to road conditions, useful for snow or off-road excursions. The interior is uncluttered and the seats use synthetic leather. A front trunk adds cargo space. Advanced safety and driver assist systems are standard. Delivery to customers started in late summer 2022.